Content strategy is central to your overall marketing plan. Simply put, it is the planning and management of your creative output, such as social media postings, email campaigns and blog copy. Content without a strategy is not going to get you far. But with clear direction, precise targeting and achievable KPIs, your content can achieve maximum reach and conversion.
– Pinpoint your target audience and refine your marketing persona
– Discover your customers’ real pain points
– Consider the most appropriate channels to push your message
– Research keywords to optimise content
– Create a content schedule with clear timelines
– Utilise A/B testing to make sure we’re getting the message across
I offer this service along with a full content writing service. If you’d like to discuss one or both, contact me today.